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Mondelēz

Brand Advertising Training Application:
The challenge was to use collaborative gaming techniques to provide interactive training of successful brand advertising campaigns. Using a series of game environments- cinema, park, mall, home, the in-game characters respond to your brand direction. Using SGIL's AI logic, an assembled group of up to 10 players can compete in real time to choose advertising campaigns with limited slots (faster finger applies). The success of these campaigns can be seen in the game World. The game is designed using tablets and mobile phones as the game control interface.