Coventry City Council

Visit Coventry & Warwickshire Application:
Sgil created an interactive App promoting all things Coventry and Warwickshire, incorporating augmented reality, gamification and rewards based initiatives. A key priority for Coventry & Warwickshire is to raise it's profile, encouraging businesses to relocate to the city and grow and develop economic business and trade links and to create a visitor destination for arts and events. Coventry Council wanted to develop an interactive way of engaging with key stakeholders and encourage visitors to spend within the city contributing to the local economy. Sgil developed the finest tourism app on the market to provide essential information to visitors and the local community regarding information relating to attractions, events, heritage and tours, accommodation, conferencing and business investment. The app also takes the user through a unique selection of tours through its own Virtual Peeping Tom, enabling users to take their own selfies with Peeping Tom through augmented photography. These can be shared through social media networks. A unique rewards section to gamify the app was included which enables users to complete challenges, acquire rewards and redeem them at city centre establishments to encourage footfall into the area.